TRiPs is your go-to solution for traveler audience segmentation. Our product offers exclusive access to highly tailored audience segments for marketers in the diverse world of travel and tourism–downloadable, for free.
Our proprietary data allows us to deliver the most trusted and precise travel consumer behavior insights. With TRiPs, you can confidently navigate the seas of digital advertising knowing that your message will reach the right audience at the right time.
Why Choose TRiPs?
Unlike traditional audience profiles available in your DSP, our out-of-the-box audience segments are carefully curated, offering unparalleled value. When you choose TRiPs, you’re gaining access to unique audience segments like the Cruise Enthusiast, Luxury Beach Goer, and City Explorer, to name just a few.
These aren’t just abstract data points – these are real travelers with clear travel intent. Whether it’s a family looking for their next theme park adventure, a culinary enthusiast seeking the world’s best food experiences, or a city explorer on the hunt for urban hidden gems, we have an audience for you.
Trust in MMGY Global
At MMGY Global we have years of expertise in understanding consumer travel behavior. This enables us to craft accurate, actionable audience segments that deliver impressive results. With TRiPs, you’re not just purchasing an audience; you’re investing in a marketing strategy that can deliver the most valuable traffic.
Get ready to elevate your campaigns, drive higher click-throughs, and generate qualified leads. Unlock the power of TRiPs and start reaching the audiences you can trust today.
Ready to explore TRiPs?
Jumpstart your journey with TRiPs now. Download our detailed profiles and discover the true potential of your marketing campaigns. Click on the profiles you want to download, answer a few questions and we will email you a link to download your chosen profiles.
How to Use TRiPs
Use the audience profiles to inform all of your marketing decisions. Share the narrative with your creative team to provide insights into who you are trying to reach. Share the demographics and consumer behaviors with your media buyers so they know exactly where to place your ads and let the profiles guide your strategy. Lastly, activate against these audiences in your DSP of choice.
